About Daniel Label Inc.
His son, Irv Daniel, had served in the U.S. Army during the Korean war and had attended the University of Arkansas on the G.I. Bill. After graduation in 1955 he worked at various companies in the Little Rock area but became interested in joining his father’s printing company when he learned of a rather new printing process that was pioneered in St. Louis. It was originally called ANILINE printing and was used only for the printing of sacks and sometimes corrugated. The process later became known as FLEXOGRAPHY. It used rubber plates at that time that were wrapped around cylinders. The plates were inked as the cylinders turned to transfer the ink to the tapes or continuous rolls of label stock. The presses were small and would fit nicely on a Sturdy tabletop. He drove a Plymouth automobile to the Mark Andy printing plant in St. Louis and brought the press back to North Little Rock in the trunk of his car. This trip included a rudimentary means of making rubber plates and he utilized the existing machinery to set the type and a local engraver to make engravings necessary to embellish the graphics. Today this is accomplished by a totally different process to make high definition photopolymer plates. The result is printing that will rival the best of Lithographic printing.
The company today employs about 35 employees and occupies approximately 85,000 sq. feet with 16 flexographic presses, 1 digital press, 1 Foil Leaf Embossing press, 2 Rotoflex label rewinders and 2 – laser die-cutters. 6 Arpeco Rewinders, art and plate departments and various auxiliary equipment. The business remains family-run. In fact, there are two sons, two daughters, and two grandsons in addition to Irv, who remains as the President. Each of us have our own jobs and all have been a part of the success of the enterprise. We usually get along well, not that we don’t have occasional disagreements. In all fairness to my family crew the disagreements usually stem from the need to put a job ahead of others that have been planned and scheduled. We usually know our customers personally and place the highest importance on taking care of them. If a proven customer states an emergency and declares a need for same-day service, we do our best to deliver.
About 30 years ago the plant was relocated to its present location in North Little Rock.
Today you might see Daniel labels on products as diverse as frozen yogurt, pumps in Saudi Arabia, pharmaceuticals, your favorite sausage, dog shampoos, sunscreen, or Magic Markers. Jobs can range from simple orders or prototypes to millions. We pride ourselves on meeting your deadlines and doing what we promise to do. We’ll admit to occasionally making a mess or mistake, but you can be assured that we’ll see that it is corrected and done on overtime at our expense if this is required. We are proud of our work, but Irv Daniel challenges his employees to get better at their jobs every day.
At a groundbreaking ceremony for the new plant in 1990, Daniel explained his commitment to his label business this way: “I want this company to be the best there is. I want every label printer in the whole world to wonder how that little outfit in North Little Rock is getting the best of them. We have dedicated ourselves to being the world leader in the manufacture of pressure-sensitive labels”. We still work hard to meet this goal and a lot of it has been accomplished.