Creating a product label is a lot like putting a puzzle together. There are different pieces that must be assembled together so that they create a final picture which is both complete (so it meets all requirements) and attractive (so consumers will purchase the product). As you design a product label, here are the pieces to include.
1. Required Details
Any legally required details should be listed first, for you must include these on the label and they sometimes have to go in specific places. What you're required to include depends on what type of product you're selling:
- The Food and Drug Administration requires ingredient lists on all food labels.
- The Consumer Safety Protection Commission requires choking hazard warnings on many toys with small parts.
- The CSPC also requires suffocation warnings on many products with plastic or latex.
- Many states require bottle and can redemption information on returnable containers.
Failing to include any items that you're legally required to place on a product label could result in fines and lawsuits.
2. Brand Name
Your brand name, of course, should be prominently displayed on the front of the label. Showcasing the brand name will help build recognition for your company, and that recognition can lead to more sales in the future as people become increasingly aware of and interested in your company.
3. Product Name
The product name also ought to be prominently featured on the label's front, for this is what describes the actual item that's inside the packaging. If the product name doesn't clearly communicate what the product actually is, a brief description should be placed near the product name.
4. Series Name
If your product is part of a series, the series name needs to be somewhere on the label. It doesn't necessarily need to be as prominent as the brand or product names, but it should be visible enough to make identifying the series easy.
5. Packaging Size
The packaging size is sometimes a legally required detail, and you may want to include it even if you don't have to. Noting how much of the product is included in the package shows consumers exactly what they're buying, so they aren't surprised post-purchase at how much or little of the product there is inside the package.
How you should list the packaging size is determined by the product you have. Weight and volume measurements are frequently used for foods and beverages. For clothing, jewelry, and similar items, measuring by unit (e.g., three shirts) is more appropriate.
6. Company Contact Information
There are two reasons to include your company contact information on the label.
First, providing your company name and address improves traceability. It gives government agencies a way to contact your company should there be an issue with a product. Agencies don't need to contact companies frequently about product issues, but they need to have access to companies when there is a serious problem.
Second, the contact information also gives customers a way to reach your company. The suggestions that customers have might give you ideas for new products, and the complaints they mention can be addressed by a company representative before those complaints are listed online and tarnish your company's reputation.
You may want to list a company phone number along with the physical address so customers can contact your company quickly and easily.
If you want to sell your product in high-volume stores, you're going to need a barcode. No major warehouse or retailer will carry products without barcodes because there's not an efficient way to track them. Invest in a barcode, and place it in a non-prominent location to make sure your product can be sold in as many stores as possible.
When you're ready to have labels printed, contact Daniel Label Printing Inc.