If you are new to pressure sensitive labeling, you might not realize the importance of selecting the right material upon which to print your labels. While paper is the most common material, this material is not suitable for all types of products.
The perfect product label will not only feature great creative design but will also adhere to the product and withstand wear and tear long enough depending on use and the environment in which the customer will store the product.
With so many materials to select from, what is the best choice for your product label? Take a look at five options.
1. Plain Paper
Plain paper is a common choice of material, especially if you are seeking value for money. Businesses use paper labels for just about any product including consumables, stationery, and other fast-moving goods.
While comparably less expensive, plain paper is prone to damage especially when exposed to water, dust, and any difficult conditions that can easily graze the label.
Paper may also not be ideal if you want to label high-end products or want your products to appeal to a special niche of customers.
Paper is the underlying material in most glossy labels. However, this type of label comes with an additional element—a glossy surface. The gloss makes the label more resistant to environmental elements such as water and dust.
Consider gloss paper for commercial products that will likely be used or stored in demanding environments such as in shower rooms and freezers where the product is constantly exposed to water.
Although glossy labels may have some of the drawbacks of plain paper, well-created gloss paper labels can be a relatively inexpensive method of adding a little pop and class to your products.
Polypropylene mostly makes clear labels. This label material is resistant to elements such as water and oil and is therefore ideal for use on personal care products including lotions, shower gels, and oils.
Consider polypropylene clear labels if your product has its own appeal. Clear labels have a mirror-like transparent finish that allows the product to show through the label.
Labels made from synthetic materials like polypropylene tend to be comparably costlier than paper-based labels. However, the cost pays off in terms of better product appeal and customer attraction.
Labels with polyester as the substrate material are highly resistant to the elements and are suitable for a variety of products.
In particular, polyester labels are best for frozen foods, hazardous and corrosive products, outdoor items, and products that must endure the rigors of long-distance shipping.
Polyester labels can be white, clear, or metalized and can have glossy or matte finishes to meet diverse product labeling needs.
Foil is a type of metalized paper that brings more pop and crispiness to a product than plain paper. Foil is suitable for a wide variety of markets including food, beverages, cosmetics, and other specialty products.
While the cost of foil might be relatively higher than plain paper, experts say that volume printing can help to offset the cost of using foil as a substrate for pressure sensitive product labels.
A lot goes into creating the ideal product label, with the material being an important consideration. Although cost management is important, do not overlook other factors such as the how the customer uses and stores the product, your branding objectives, and customer needs when selecting a material for printing your labels.
An experienced pressure sensitive labels printer can help you weigh the pros and cons of each available material. At Daniel Label, we have a wide array of pressure sensitive materials to meet the diverse needs of our customers. Call us today to find out more about our custom label printing services.